Pete Guzzo
Services
Five lanes. One operator who can run all of them.
I don't sell a deck. I sell the ability to handle the monster behind the video, the part where content, production, marketing, operations, and business strategy all collide and someone has to make it work.
Executive Production
I run productions end to end: budget, crew, timeline, talent, client. Commercial, branded content, documentary. If it has to ship on a deadline with real money on the line, this is the lane.
Production Operations
I build the operating system around the work: schedules, budgets, crews, vendors, tools, approvals, and communication. The goal is repeatable output, not a one-off miracle every time.
Content + Marketing Strategy
Content gap analysis, KPI implementation, campaign leadership with agencies and brands. I balance creative vision with the business outcome it has to hit, not one at the expense of the other.
Studio Strategy + Operations
Studios are not rooms. They're operating systems. I design and build studio environments for content, podcasting, livestreaming, live commerce, and events, spaces built for output, workflow, and revenue, not just good-looking rooms.
Business / Media Consulting
Sometimes the problem isn't creative. It's too many moving parts and no single operating plan. I come in, find the real issue, and get everyone onto one timeline and one communication lane.
Leading vs. integrating
Upstream, leading teams
Strategic content and production planning. Operational leadership and business development. Creative leadership running teams from 3 to 65 people.
Downstream, team integration
Supporting operations that already exist. Filling the gaps in team efficiency. Adapting to a system that's already running instead of replacing it.
Production, content & business operations
I help teams connect the upstream thinking to the downstream execution: strategy, scripting, content development, production planning, content systems, post workflows, business operations, and team training.
The goal is simple: make the work clearer, faster, and more executable without losing the people, judgment, or craft that make it good.
Scripting + Content Development
Develop scripts, outlines, treatments, hooks, campaign ideas, interview questions, social content, and video concepts that connect to the audience and the business goal.
Production Planning
Build the planning structure around the work: shot lists, schedules, call sheets, production notes, vendor research, location planning, and pre-production documentation.
Content Systems
Build repeatable content engines, editorial calendars, social systems, ecommerce content plans, internal knowledge bases, and campaign workflows.
Editing + Post Support
Support the post process through selects, edit reviews, story structure, transcription, captions, cleanup, audio repair, repurposing, versioning, and final delivery.
Business Operations
Help with reporting, documentation, meeting summaries, SOPs, project plans, proposals, workflow cleanup, and internal process improvement.
Team Training
Help teams understand the system, the workflow, the tools, and the expectations so they can move faster without creating more chaos.
Supporting capability
Practical AI workflow support
AI is part of the workflow, not the replacement for the workflow.
I use AI where it actually helps: research, planning support, documentation, summaries, reporting, content systems, production prep, and reducing the busywork that slows good teams down.
AI does not replace judgment, taste, leadership, writers, editors, producers, or real production experience. It helps good teams move faster when used with discipline.
AI-Assisted Research + Strategy
Speed up market research, competitive review, audience insights, content planning, and creative strategy without replacing the judgment needed to decide what actually matters.
AI-Assisted Documentation + Workflow
Support production notes, planning docs, call sheet drafts, meeting summaries, reporting, SOPs, and internal workflow cleanup.
AI-Assisted Content Systems
Use AI to help organize repeatable content engines, campaign workflows, repurposing systems, editorial calendars, and knowledge bases.