Pete Guzzo
Pete Guzzo, Executive Producer + Operations Strategist
I'm the guy companies bring in when content, production, marketing, operations, studios, and business strategy are all tangled together, and someone needs to pull the team together and make it work.
I help brands, agencies, studios, founders, and production teams turn messy ideas into executable content systems, productions, studios, campaigns, and business outcomes.
Unrested: Echoes from the Grave
Currently in development with LionsgateA documentary project. Pete is working on it with his brother Paul Guzzo, whose lane is investigative journalism.
Watch the teaser →
Shear Media Studios
An 11,000 sq. ft. multi-studio facility Pete designed and now runs, soundstages, podcast and influencer suites, live-shopping environments, built as a working revenue system, not just a nice room.
Read more →Bachelorette in the Bergs
Producer / Executive Consultant — Production begins SeptemberExecutive Producer and Director: Nicole Abisino.
Power of Attorney — Atlanta
Currently in productionI've had the chance to be part of some pretty unique productions over the years, and Power of Attorney is definitely one of them.
This series takes you inside the world of Atlanta's top personal injury attorneys — the cases they fight, the lives they change, the money behind the wins, and the pressure that comes with being at the top.
But the courtroom is only part of the story. The personalities, drama, ambition, lifestyle, and access to a world most people never see are what make this series special.
Coming soon.
What I actually do
I'm not just a video guy, a marketer, a producer, or a consultant. Most of what I do is the part nobody sees: building the plan, running the production, fixing the workflow, and connecting the creative to the business outcome it's supposed to drive.
Executive Production
I run productions end to end, budget, crew, timeline, client, so the work actually gets across the line.
Production Operations
I build the systems and workflows that make repeatable output possible, not just one good shoot.
Content + Marketing Strategy
I connect what gets made to what actually moves the business, KPIs, not just views.
Studio Strategy + Operations
I design studios as operating systems, built for output and revenue, not just for looking good on a tour.
Business / Media Consulting
When the issue isn't creative, it's ownership, timeline, or communication, I help fix that too.
Who hires me
Brands and agencies with too many moving parts and no single operating plan. Founders building a studio who don't want to learn that lesson the expensive way. Production teams that need someone who can sit with executives, crews, vendors, and owners, and keep the thing moving.
Featured work
See all work →Under construction, my library's still getting its life together after 20 years.
Studios are operating systems
Studios are not rooms. They're operating systems. A good studio reduces friction, increases output, improves quality, and turns content into a repeatable business function, content production, livestreaming, podcasts, photography, commercial production, live commerce, corporate events.
What I'm working on now
Unrested: Echoes from the Grave
A documentary project. Pete is working on it with his brother Paul Guzzo, whose lane is investigative journalism.
Shear Media Studios
An 11,000 sq. ft. multi-studio facility Pete designed and now runs, soundstages, podcast and influencer suites, live-shopping environments, built as a working revenue system, not just a nice room.
Bachelorette in the Bergs
Executive Producer and Director: Nicole Abisino.
Power of Attorney — Atlanta
I've had the chance to be part of some pretty unique productions over the years, and Power of Attorney is definitely one of them.
This series takes you inside the world of Atlanta's top personal injury attorneys — the cases they fight, the lives they change, the money behind the wins, and the pressure that comes with being at the top.
But the courtroom is only part of the story. The personalities, drama, ambition, lifestyle, and access to a world most people never see are what make this series special.
Coming soon.
About Pete
"Twenty-plus years in branded content, film, and TV. None of that is the point, the point is knowing where this stuff actually gets messy, and how to make it work anyway."