Pete Guzzo
About
This isn't a do-it-all story. It's the path that shaped me.
I've been a line producer, a director, a head of operations, a studio architect, and a strategist, not because I couldn't pick a lane, but because every move was on purpose. Each one taught me something about how content actually gets made, and where it actually breaks.
Twenty-plus years in branded content, film, and TV. An MBA in Marketing & Project Management and a BS in Film & Visual Communications, both from the University of Tampa. None of that is the point, the point is knowing where this stuff actually gets messy, and how to make it work anyway.
Where I've actually done this
2024, Present
SVP Marketing & Strategy / Studio Operations
Shear Enterprises Inc., Rhonda Shear Intimates & Shear Studios
Running marketing and studio operations across a global commerce brand and an 11,000 sq. ft. multi-studio facility. I designed and stood up Shear Studios itself, soundstages, podcast and influencer suites, live-shopping environments, booking systems, and now run content strategy across eCommerce, Amazon Live, and livestream, with the brand and the building both built to scale together.
2024, Present
Executive Content Strategist & Production Director
Pete Guzzo / PG2, independent practice
Alongside Shear, I run my own banner, PG2, for the work that doesn't fit inside one company's walls. As an agency's key strategist, I built multicultural and general-market partnerships with Blue Emu, CSL Plasma, Brianna's (Del Sol), and Boss Revolution, among others. I also take on Head of Production work designing studios and influencer-focused production spaces directly for clients and personal brands, same skill set as Shear Studios, just applied wherever it's needed next. I run it on Linear, Agile, and Lean Six Sigma, not vibes.
2015, 2024
Founder / VP of Production & Integrated Content Strategy
Kestum Bilt
Started this from zero. Grew it to $1M+ a year, $750K average, 66% client retention, in a business where most people don't keep a client past one campaign. Ran national work for Navy Federal, Seiko, Dick's Sporting Goods, Wawa, and Hilton, including the Seiko/Jimmie Johnson campaign: 80+ crew, five jurisdictions, a high six-figure budget, zero excuses. Also built out 30+ projects in the Hispanic market through agency partnerships most production companies never bother chasing.
2013, 2016 (full-time), 2016, Present (contract)
Director of Content & Integrated Producer
HSN / Qurate
Live television retail doesn't give you a six-week production calendar, it gives you airtime that's already booked. Ran 40+ campaigns a year across lifestyle, culinary, fashion, and tech, including segments for Ford, Margaritaville, and national talent. One run of livestream segments lifted featured product sales 25%. Also ran cause-marketing work for HSN Cares, Habitat for Humanity, and UNICEF, because not everything has to sell something to matter.
2006, 2013
Film & Content Director / Integrated Creative Producer / New Business
Tampa Digital Studios
Where I learned to run a production company, not just a shoot. 100+ campaigns, multiple Telly Awards and National Addys, $3.5M+ in production revenue from clients like Transitions, Dell, 3M, and Purina. Cut production time 35% and improved team efficiency 30% by fixing the crew structure, not by working people harder.
"What I value more than any of it: the people. Family, friends, the crews I keep coming back to. That's not a tagline, it's just true."
