Purpose-Driven Content Strategist +
Production Management Solutions
How I Got Here
A career shaped by strategy—not coincidence.
Each role I’ve stepped into—on set, in the edit bay, or across the strategy table—was chosen for a reason. Some were vertical leaps. Others were lateral moves to sharpen a blind spot. This isn’t a do-it-all story. It’s the path that shaped me into a Production Manager and Strategist who understands how to lead, fix, and build across every phase of content creation.
With over two decades of experience in branded content, film, and TV, I’ve led projects as a Producer, Creative Strategist, Line Producer, and Project Manager—aligning bold storytelling with real business outcomes. Backed by an MBA in Project Management and Marketing, I know how to stretch a budget without compromising vision, and how to execute campaigns that deliver measurable ROI.
I’ve worked with national, Latin American, and global brands to launch content that moves people—and moves the needle. My strategies have led to a 40% increase in social engagement and sustained $750K+ in annual revenue for clients. From large-scale productions to nimble content teams, I manage workflows that turn vision into execution.
Roles That Built My Perspective
These aren’t just past titles—they’re the layers I bring to every team.
High-Level Integrated Production Manager + Strategist
Head of Operations, Development + Strategy
Integrated Creative Content Strategist
Line Producer | Director of Content | Filmmaker
Marketing Content Specialist
Studio + Turnkey System Architect
Leader for Short + Long-Term Productions
Core Services
Strategic Planning
Experience leading major campaigns
Partner with clients and agencies to execute video content strategies aligned with KPIs and business objectives.
Conduct collaborative content gap analyses to identify opportunities and enhance audience engagement.
Ensure campaigns stay true to the creative vision while delivering measurable outcomes.
Production & Operational Management
Oversee every stage of production, ensuring projects stay on time, on budget, and aligned with client goals.
Utilize industry-standard tools like Asana, Monday, Shot Lister, and AICP to optimize processes.
Lead cross-functional teams in executing integrated video campaigns across multiple platforms.
Extensive experience in bidding, producing, and executing video content and brand activations.
Serve as an operational leader for departments and organizations, creating scalable workflows and best practices.
Performance Tracking & Optimization
Work with marketing teams to implement KPIs and analyze performance data to refine strategies.
Ensure content execution aligns with strategic goals and maintains brand consistency across platforms.
Monitor and enhance campaign outcomes by tracking and responding to audience insights and metrics.
Key Capabilities
Operational Leadership
Develop scalable workflows and systems to support agencies, marketing teams, and clients.
Budget & Timeline Expertise
Plan and manage budgets and schedules for productions of all sizes.
Project Leadership
Partnering with marketing and advertising teams to align creative and business goals.
Technical Proficiency
Skilled in tools like Asana, Monday, ShotLister, and Adobe Creative Suite.
KPI Implementation
Collaborate with leaders to ensure data and KPIs guide execution without losing the creative message.
Creative-Operational Balance
Align creative goals with operational execution to ensure seamless delivery.
VALUE:
LEADERSHIP AND INTEGRATION EXPERTISE
Upstream
Leading Teams as a Producer and Operational Leader
As a proven leader, I specialize in guiding creative and production teams to execute projects seamlessly from start to finish, driving measurable outcomes and enhancing performance metrics.
Strategic Content & Production Planning:
Develop and execute content strategies aligned with KPIs and business goals.
Operational Leadership and Business Development:
Design and manage workflows that maximize efficiency, resource allocation, and project outcomes.
Creative Leadership in Production Management:
Oversee end-to-end productions, managing cross-functional teams of 3–65 members.
Downstream
Integrating as a Team Member to Strengthen Existing Operations
As a collaborative team player, I integrate into existing teams to enhance workflows, address gaps, and support leaders in achieving their vision.
Supporting Content Operations and Execution:
Step in as a producer or project manager to support existing leaders in driving campaigns forward.
Filling Gaps and Strengthening Team Efficiency:
Provide tailored project support to boost team efficiency and fill skillset gaps.
Specialized Integration Expertise:
Adapt to established systems and processes while ensuring content quality and strategic alignment.
Why Choose Pete Guzzo?
Operational Focus
Leadership that ensures efficiency, scalability, and measurable results across teams and campaigns.
Data-Driven Approach
Implement KPIs and performance metrics to refine strategies and ensure success without compromising the creative message.
Hands-On-Leadership
Manage every stage of the production process, delivering impactful, on-target campaigns.
Proven Results
20+ years of success across advertising agencies, marketing departments, and direct-to-client projects.