Purpose-Driven Creative Strategist +
Production Management Solutions
With over 23 years of experience in creative storytelling, strategic leadership, and project management, I specialize in delivering content solutions that captivate audiences and drive measurable results. From managing cross-functional teams of up to 65 professionals to directing award-winning campaigns for US and international brands, I thrive on balancing creative innovation with operational efficiency.
Whether developing multicultural initiatives, optimizing production processes to cut costs by 25%, or designing influencer-focused studio spaces, I bring a meticulous, results-driven approach to every project, ensuring client goals are not just met but exceeded. My unique ability to align storytelling, strategy, and execution makes me a dynamic leader in the creative and production landscape.
I am an also award-winning filmmaker and documentary storyteller—spanning MMA films, human trafficking, and historical mafia figures—I’ve honed a passion for telling stories with a human touch, while the process of successfully crafting films has taught me invaluable lessons about strategy in the content creation industry.
Upstream
Content Strategy Development
Develop data-informed strategies aligning creative content with business objectives.
Identify content opportunities through audience analysis, maximizing engagement and ROI.
Brand Experience Innovation
Translate client visions into immersive, user-centric experiences.
Leverage expertise across industries—retail, culinary, sports, and healthcare—to enhance brand storytelling..
Downstream
Integrated Production and Project Management:
Oversee all aspects of production to ensure on-time and high-quality project delivery.
Utilize Agile and Scrum methodologies, managing cross-functional teams for social media, broadcast, and long-form content campaigns.
Streamline workflows and implement process improvements for maximum efficiency.
Operational Leadership:
Expert in resource allocation, budget management, and risk mitigation strategies.
Design and execute studio layouts to optimize content production workflows and ROI.
Implement and manage project management tools like Asana, Monday, Microsoft Project, and AirTable for seamless execution.
Performance Marketing & Analytics:
Establish and track KPIs, analyzing performance metrics to refine content strategies.
Deliver campaigns that convert, from direct-response commercials to digital storytelling.
Key Deliverables
Strategic Content Planning:
Craft content frameworks tailored for social, digital, and traditional platforms.
Develop integrated campaigns to engage diverse audiences and ensure creative consistency.
Customizable Production Solutions:
Curate adaptable production spaces with personalized tech support for influencers and creators.
Optimize studio setups for streaming, multi-camera switching, and scalable content management solutions.